Workshops

Social Media For Beginners


Your smartphone will become a crucial marketing tool for your business.

These 90-minute session workshops, give attendees a basic and clear understanding of the core social media platforms and how to get started using social media. With open dialogue Q&A, we’ll provide a hands-on demonstration of popular social media channels including Instagram, Facebook, Twitter, LinkedIn, SnapChat, Pinterest and in-depth visuals on the power of the hashtag.

Intro to Instagram

PREREQUISITES: A SMARTPHONE AND EMAIL ACCESS

TIME: 90-minutes

$75 pp

What you will learn…

  • We will download the app, create an account, set up a profile, and start learning.
  • Includes an overview of sharing photos and videos
  • How to use of hashtags, and how to connect directly with your customers.
  • How to create compelling content using trending apps that will engage viewers and spark conversations.

Instagram Stories

PREREQUISITES: A SMARTPHONE | INSTAGRAM ACCOUNT | EMAIL ACCESS

TIME: 90-minutes

$75 pp

Instagram Stories are a cheap and easy way to connect with your followers and build your business following.  An Instagram Story is a short clip, no longer than 15 seconds, featuring photos, video or a mix of both which disappears after 24 hours.

Stories give your business an opportunity to informally promote your business without being too pushy.  The more engaging your business is, the better it will reflect on your business overall.

What you will learn…

The Basics

  • What is it, and how to use it
  • Tips for Beginners

Instagram Story Strategy

  • How to Develop an Instagram Story Strategy
  • How to Drive Traffic with Instagram Stories
  • How to Sell with Instagram Stories + Stories Ads
  • Optimize Your Stories for Discovery

Story Techniques

  • Takeovers and Cross-Channel Promotion
  • Engage and Socialize

Takeaways

Real examples to inspire your social media strategy and apply them to your own business.

Intro to Twitter

PREREQUISITES: A SMARTPHONE | EMAIL ACCESS

TIME: 90-minutes

$75 pp

What you will learn…

  • Overview and terminology
  • Setting up an account
  • Writing an effective bio
  • What to share, when and why
  • Monitoring and measuring performance
  • Share and engage

Twitter Strategies

PREREQUISITES: A SMARTPHONE | EMAIL ACCESS | TWITTER ACCOUNT

TIME: 90-minutes

$75 pp

What you will learn…

  • How to use Twitter as a business
  • Targeting & Engaging With a Relevant Audience
  • Effective Engagement Strategies and Tips
  • Measuring and Monitoring Success
  • Using Hootsuite to Improve Efficiency
  • Using Twitter Lists Effectively

Intro to Snapchat

PREREQUISITES: A SMARTPHONE | EMAIL ACCESS

TIME: 90-minutes

$75 pp

What you will learn…

  • Signing up for an account
  • The anatomy of a Snap
  • Customizing your profile
  • Interacting with other Snapchat Users
  • Snapchat stories
  • Ways to advertise
  • A note about influencers
  • Snapchat tips and tricks

Snapchat Strategies

PREREQUISITES: A SMARTPHONE | EMAIL ACCESS | SNAPCHAT ACCOUNT

TIME: 90-minutes

$75 pp

Snapchat is also more widely used among millennials, so consider your target audience before committing to the platform. If you want to become a Snapchat marketing pro, you’ll need to understand the app in-depth.  It’s a great channel for retailers!

What you will learn…

  • Build brand awareness with Snap Ads
  • Promote engagement with Snapchat Geofilters
  • How to offer incentives with coupons

Takeaways

Real examples to inspire your social media strategy and apply them to your own business.

Social Media for Beginners Workshops

Each workshop is approximately 90-minutes.

If you would like to host a workshop at your business location, please fill in your details in this Form below and we will contact you as soon as possible. Workshops must be completed at least seven (7) days prior to the event.

Fill out the form below or call me at 519-773-8281