These 90-minute session workshops, give attendees a basic and clear understanding of the core social media platforms and how to get started using social media. With open dialogue Q&A, we’ll provide a hands-on demonstration of popular social media channels including Instagram, Facebook, Twitter, LinkedIn, SnapChat, Pinterest and in-depth visuals on the power of the hashtag.
Intro to Instagram
PREREQUISITES: A SMARTPHONE AND EMAIL ACCESS
TIME: 90-minutes
$75 pp
What you will learn…
- We will download the app, create an account, set up a profile, and start learning.
- Includes an overview of sharing photos and videos
- How to use of hashtags, and how to connect directly with your customers.
- How to create compelling content using trending apps that will engage viewers and spark conversations.
Instagram Stories
PREREQUISITES: A SMARTPHONE | INSTAGRAM ACCOUNT | EMAIL ACCESS
TIME: 90-minutes
$75 pp
Instagram Stories are a cheap and easy way to connect with your followers and build your business following. An Instagram Story is a short clip, no longer than 15 seconds, featuring photos, video or a mix of both which disappears after 24 hours.
Stories give your business an opportunity to informally promote your business without being too pushy. The more engaging your business is, the better it will reflect on your business overall.
What you will learn…
The Basics
- What is it, and how to use it
- Tips for Beginners
Instagram Story Strategy
- How to Develop an Instagram Story Strategy
- How to Drive Traffic with Instagram Stories
- How to Sell with Instagram Stories + Stories Ads
- Optimize Your Stories for Discovery
Story Techniques
- Takeovers and Cross-Channel Promotion
- Engage and Socialize
Takeaways
Real examples to inspire your social media strategy and apply them to your own business.
Intro to Twitter
PREREQUISITES: A SMARTPHONE | EMAIL ACCESS
TIME: 90-minutes
$75 pp
What you will learn…
- Overview and terminology
- Setting up an account
- Writing an effective bio
- What to share, when and why
- Monitoring and measuring performance
- Share and engage
Twitter Strategies
PREREQUISITES: A SMARTPHONE | EMAIL ACCESS | TWITTER ACCOUNT
TIME: 90-minutes
$75 pp
What you will learn…
- How to use Twitter as a business
- Targeting & Engaging With a Relevant Audience
- Effective Engagement Strategies and Tips
- Measuring and Monitoring Success
- Using Hootsuite to Improve Efficiency
- Using Twitter Lists Effectively
Intro to Snapchat
PREREQUISITES: A SMARTPHONE | EMAIL ACCESS
TIME: 90-minutes
$75 pp
What you will learn…
- Signing up for an account
- The anatomy of a Snap
- Customizing your profile
- Interacting with other Snapchat Users
- Snapchat stories
- Ways to advertise
- A note about influencers
- Snapchat tips and tricks
Snapchat Strategies
PREREQUISITES: A SMARTPHONE | EMAIL ACCESS | SNAPCHAT ACCOUNT
TIME: 90-minutes
$75 pp
Snapchat is also more widely used among millennials, so consider your target audience before committing to the platform. If you want to become a Snapchat marketing pro, you’ll need to understand the app in-depth. It’s a great channel for retailers!
What you will learn…
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
- How to offer incentives with coupons
Takeaways
Real examples to inspire your social media strategy and apply them to your own business.
Social Media for Beginners Workshops
Each workshop is approximately 90-minutes.
If you would like to host a workshop at your business location, please fill in your details in this Form below and we will contact you as soon as possible. Workshops must be completed at least seven (7) days prior to the event.